Notes below...
So you have a listing
What is your Unique Selling Point? I know that we train you
to say certain things to get the listing. But then what? How do you keep visibility on this home at all
times?
We have tools that are available on the EBL site, in the
marketing section in eEdge, and in Micheal Lewis Marketing Suite.
Don’t be scared of sellers. Even the ones that think they
know it all, they don’t know half as much as you. Believe that and remember
that!
1)
The purpose of a listing is to get another
listing. Don’t babysit a listing. Go get another one!
2)
Then the purpose is to dominate the neighborhood
3)
Rinse and repeat
4)
Don’t be cheap and cut corners on marketing!
5)
Once you have a listing...
a.
Just Listed Postcard: Closest 100 homes
b.
It’s about the home, but it’s about you too!
c. PC are available in eEdge
6)
Immediately do a MEGA Open House
a.
Doorknock the neighborhood: Use the invitation
Script
b.
Lots of signs
c.
Put on Zillow and realtor.com
7)
Post on Craigslist and Facebook Marketplace (2-3
times a week)
8)
Put an Info Line sign in front
9)
You do Open houses until it’s under contract
10)
Put a rider that it’s Under Contract
11)
When you close…
a.
Send a Just Sold postcard to those same 100
homes that got the Just Listed
You will be seen as the agent that works hard, even though
you are following a simple strategy
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